make the smart choice for your new kitchen






We weren't quite sure what to expect when we started the process of asking people to come around and look at designing a new kitchen for us but Dale was a breath of fresh air. He listened and made recommendations based on his obvious experience that ensured we ended up with kitchen that frankly looks to be twice the price we actually paid. I was particularly impressed by Dale's ability to help us steer through the myriad of options as it would have been very easy for us to have made a mistake that we would have regretted later on. The end result is beyond my original  expectations and I am still in the 'honeymoon' period where I come into the kitchen and realise it is the best part of our apartment. No hesitation recommending Dale at all.

Mandy & Rys - London (WC2)


We are extremely pleased with our new kitchen and the service that Dale and the workers delivered. In particular: 1) Dale provided an extremely professional design service, making a number of trips to our property to discuss options at times that were convenient to us, including late evenings and weekends; 2) Dale showed exceptional willingness to work the design around our budget and not the other way around - we were given interesting yet cost effective design ideas over and above the boring designs that other kitchen companies had offered, but without any pressure to go for the more expensive options; 3) Dale provided flawless project management of the kitchen delivery and fitting process, including much appreciated overseeing of some extra work we needed to get done before the kitchen could be finished.

 In general, the most professional service out there - we shall certainly not hesitate to recommend them to anybody who says that they are in the market for a new kitchen.

Artem & Sara - London (E14)


We found the whole experience of design, buying, supplying and fitting our kitchen a painless one.  We always felt that we could raise any issues and that they would be quickly addressed.  We also felt that we could trust the advice we were given about appliances and where to locate things for their optimum effectiveness.

Kevin & Sue - Borehamwood (WD6)



We contacted Smarter Kitchen speculatively, following visits to the usual high street kitchen suppliers. Without any real expectations, except those thrust upon me by showroom sales people, we decided to explore the possibility of using a 'specialist' kitchen outfit !

We rang the number on the website and spoke with Dale. Our first impressions were good ! Dale was knowledgeable and was able to articulate the benefits that this company could offer me. At no time did we feel pressured into taking things further. We spoke with Dale on a couple of further occasions with questions and advice - at no time did this appear to be an inconvenience !

In the end, after much disappointment from countless hours spent trying to decide upon a kitchen supplier, we asked Dale to visit our home and discuss his service offerings.

Actually having someone come round was a relief in itself, since others wanted to charge for their time, or indeed wanted us to draw-up our own plans etc. The last thing we wanted to do when we got home from work, was to plough through a variety of computer software to come up with a sketchy design of a kitchen. Our advice - leave it to the experts !! 

On his first visit, Dale spent about 45 minutes trying to determine our requirements, without thrusting kitchen designs in our faces. Just talking to someone in our home, where we could all visualise the space and practicalities was invaluable. Thereafter, we arranged a second visit, when we got into the details - the exciting stuff - like kitchen unit design and colours, as well as picking appliances.  The next day, as promised, we were sent an accurate estimate and work schedule.

Needless to say, with the level of service and commitment displayed by Dale, we decided to proceed - and are extremely happy that we did !

The kitchen fitter was professional, courteous and respected our house and possessions. We felt able to input to the work on a regular basis and always had an open dialogue with Dale - which prevented any confusion on all sides.

After months of indecision, we're overwhelmed with our finished kitchen and would be happy to recommend Dale and Smarter Kitchens to anyone who is serious about getting a quality kitchen fitted at a reasonable price, to a fixed deadline !!

Thanks Dale Photos to follow when I've had time to take a few !!

Mr & Mrs V - East Barnet, Herts.



We were very happy with the advice in designing our kitchen, the quality of the kitchen and the professional and prompt manner in which any concerns were dealt with. I would not hesitate in recommending Dale and his team...... 



Mr & Mrs Bagga - London (E18)



What sets Smarterkitchens apart from the competition is as follows:- Fantastic pre-sales (designer willing to meet late evenings after work, and provide innovative, 3-D computerized kitchen design onsite) - Quality kitchens at affordable prices (great prices on appliances, quality cabinets and fittings) - Client focus (Dale and his team were always easy to contact and very responsive to all of my queries.)

Highly recommended.

Kathleen - London (W8)


Dale and his staff gave a very good service. Dale's ideas were innovative compared to other boring kitchen companies. When we embarked on the idea of changing an o.k. kitchen, we wanted a "wow" factor as our final result. With Dale's ideas and great designs we have certainly achieved that and more. I have also recommended Smarter Kitchens to at least three of my friends. The biggest compliment anyone could wish for!!
Suzanne & Geoff - Hertfordshire (EN11)


Excellent personal service, Dale and the team were always contactable and pleasant to deal with.  Very pleased with the end results, and all at a good price.  I wasn't keen on dealing with the hard-sell big kitchen companies as I had heard bad things about them, so I opted for the smaller outfit, and it paid off - wouldn't hesitate recommending to anyone.

Ian & Karen- London ( SE8)


There was a great choice of kitchens, appliances and accessories. No hard sell, an excellent kitchen for a very competitive price. A friendly service from planning to fitting. Will recommend to family and friends.


Mick & Saneh - Letchworth (Herts SG6)


I asked for a very good quality kitchen reasonably priced with no hassle or stress in a limited timeframe - and that’s what I got. They have a consultative approach rather than any sort of ‘sell’ and so felt that any advice given was for the benefit of creating a better kitchen within the given budget. How buying a kitchen should be.


 Nathan & Nara - London (SW2)



No hard sell.  Excellent design.  Superior quality of product.  Professional fitting.  Fantastically priced.  Will never use another kitchen company.  Highly recommended.  Overall service cannot be beaten by any of the leading kitchen suppliers.


 Dawn - Chafford Hundred (Essex RM16)



The whole procedure was very efficiently co-ordinated and we would certainly recommend this company to our family and friends.


Jenny - Oxshott (Surrey KT22)

I was very happy with the service and quality of goods you supplied, the end result is fabulous. I also appreciate the late delivery one evening of the last needed plinth! My only minor point is that I used my own fitter, he did a great job but I would probably use your fitter next time.

London (N5)



Good quality kitchen for just a touch more than we would have paid if we had gone to Ikea and messed around with organizing my own fitting and appliances etc. Great value for money especially considering the quality received.




Very pleased that the designer was not with us for a hard sell approach. Everything delivered on time and excellent fitting. Quality of product exactly as I expected. Possible room for improvement in returning messages for a subsequent bathroom enquiry but in general a very good service.



Our initial enquiry was dealt with very quickly and efficiently, the kitchen was of excellent quality and even better it was considerably cheaper than our other quotes from Kitchens Direct and Moben - even with their so called 50% discounts. Hoping to move house again soon and look forward to buying our 4th kitchen from you.



I was recommended from a friend and very pleased, would purchase from you again without hesitation when we move house (one day). After having so many builders in the house and being disappointed it was very refreshing to have a nice fitter and someone who you can talk to easily.

London (NW4)